Nurturing Extraordinary
Our purpose, vision and guiding principles define who we are and how we work with every individual.
Our Guiding Principles
We have a few guiding principles we strive to live by every day.
Our Vision
Our vision is to bring a high-quality coaching experience to professionals at any career level. We serve individuals and organizations to make coaching accessible to all. Our Watering Seeds™ initiative supports underrepresented communities so that everyone, regardless of their starting point, can choose to be their best.
Our Purpose
Like the rippling of waves in a pond or the continuous repetition of tree rings, coaching is a transformative experience that moves you forward in your career and in life. We believe there is extraordinary in you, and our purpose is to nurture that extraordinary. Whether you are an individual taking the next step in your career or an organization who wants to grow your people, we are privileged to partner with you on your journey.
We respect everyone and make sure they feel it.
We believe the value you give comes back to you.
Just as we help you
be your best, we strive to be our best, too.
We’re human and bring our whole selves to every relationship.
We work to make every experience matter.
Our Coaches
Ellen
As a senior executive in an international organization, Ellen led economic reform with governments in Africa, Asia and Eastern Europe. Through this she learned how to empower diverse teams and deliver on results even under difficult and rapidly-evolving circumstances. As a leadership coach, she helps clients find their professional and personal balance and unlock their full potential to transform vision into results.
Team Members
Gregg Bedol
Co-Founder & Chief Executive Officer
Serial entrepreneur with technology and services companies since 1998. Key leadership roles in...
Ric Gray
SVP, Chief Revenue Officer
Expertise includes launching new markets; structuring global sales and marketing...
Margaret Brake
Co-Founder & Chief Coaching Officer
Award-winning executive coach and consultant with 25 years of experience. Coached hundreds...
Hollie Swofford
VP, Operations
Operations powerhouse with 15 years of experience in Operations, Talent, and Management...
What Our Coaches Are Saying
The journey to your best self
starts with the very first step.
Let’s get started.
"Working with clients as they connect with their passion and guiding them as they live into it makes my heart sing!"
"It is truly a privilege to support my clients through the coaching process. I am deeply grateful to have the opportunity to bear witness to their vulnerabilities, self-reflection and to objectively hold a mirror to this process to facilitate their journey into awareness, insight and action."
"Coaching is very rewarding. I am continually inspired by the courage clients show by taking a hard look at themselves and doing the inner work that leads to their improved effectiveness both professionally and personally."